I'm sitting here going through my emails and one question that I get asked often is how to convert visitors into customers. What good is it if you get a lot of traffic but no leads or sales? Hopefully, this post will help you out.
Turning visitors into customers can be tough if not done properly. So I put together a few things I've learned during my time online and did a bit of research to come up with what I think is the best solution. To convert visitors into customers, you want all your content on your blog to answer a question or solve a problem of your target audience and at the end of all your content, you want to have a call to action or CTA. Let's dive a bit deeper into this topic so I can show you how all of this works together.
How To Get More Traffic To Your Blog
Before we talk about getting more traffic you want to make sure you are getting the RIGHT traffic first. If your blog is based on fitness you want to get it in front of as many people interested in fitness as possible.
Before you create your first piece of content you need to know exactly who your target audience is going to be. Knowing this will make your content creation a lot easier.
All your content should be based around your target audience and their problems which we will talk more about.
Don't worry if you don't get it right in the beginning, you can always fine tune it as you go but at least have an idea and just don't try to market to any and everybody.
Take my blog for example, as soon as someone lands on my site they know exactly what it is about. And if they are not interested in network marketing they'll more than likely leave, which is what I want.
I only want people who are in network marketing or people who are looking to get started with it.
I recently did a post detailing exactly what I do to get traffic to my blog. In a nutshell, as soon as you publish a piece of content you want to share it out across all of your social media profiles. Then you what you should do is share it in a few relevant online groups. If your product or service is about cats don't share it in a dog lovers group.
And send it to your email marketing list.
If you do those core things that will bring you free traffic to your blog. Just make sure you have a way to capture their information with some type of opt-in form or a really strong CTA which we will talk more about later in this post.
How To Find Out The Problems Of Your Target Audience
The easiest and fastest way to find this out is to go hang out where they do. For example, my core target audience is people in network marketing, so I visit sites that have network marketing forums and discussions such as Quora and Reddit. I'm also a member of several network marketing groups on Facebook, Google+, and Linkedin.
Let's say your target audience is cat lovers, you can type cat lovers forums into google and get a list of forums full of people who love cats.
Get immersed in your niche. Since my blog is all about network marketing, it only makes sense that I would be building a network marketing business.
Attend all the training that you can on or offline. Pick up courses and books. Be ALL in.
A lot of my content comes from talking to the leads I generate online and from my coaching clients. I figure if they ask me a question, someone else has asked or at least thought about that exact question as well.
Which brings up my next point. Don't just assume you know what your audience wants, put in the work and find out. Do your research.
This blog post topic came up because someone emailed me and asked.
If you have a question you would like me to answer feel free send me an email at Dereco@DerecoCherry.Com.
Another thing you can do is go to Amazon and check out the best seller books in your niche. Look in the table of contents of those best seller books. Those table of contents are great sources for ideas for your own content and since they are topics in those best seller books, you can best believe it's a problem or an answer to a common question.
How To Solve Your Target Audience Problems
Once you find out where they are hanging out, figure out what problems they are having. What type of obstacles are they facing? What are their most pressing pain points?
If you can provide a solution to someone's pain point, the selling part becomes easy.
Too often I see people who try and make up this imaginary problem when there are plenty of existing ones out there already.
Why You Want To Have A CTA On All Of Your Content
A CTA is a call to action. Or in other words, you want to tell your visitors exactly what to do at the end of all of your blog post.
You can say something like, "Hey, if you would more information about my product, feel free to email me at (insert your email address)."
I personally like to send people to a capture page so I can collect their name, email address, and phone number.
Heres another hot tip for you, if you have a video that explains your product or service, pull a few tips or takeaways from that video. Then you shoot a video sharing those tips or takeaways then for your call to action you can tell them where to go to get the rest of the tips and point them to your link.
If you don't have a CTA you are essentially leaving your traffic hanging. They won't know what to do next.
Also, you never want to have more than one CTA. If you give your audience too many choices they more than likely won't do anything.
To sum things up, you want to make sure you are getting the right traffic first. Like I mentioned above you can do this by figuring out who you are trying to market too.
Don't try and market to everyone because you'll end up marketing to no one. When someone lands on my blog they immediately know what it is about. Your blog should do the same thing.
Then you want to go hang out where they do. Is it forums? Or maybe a Facebook group? Check out the questions that are being asked. Take notes on those questions and turn them into helpful content.
Don't assume you know your target audience problems, get the data to back it up.
And finally, make sure you have a call to action at the end. Don't leave your audience hanging. Tell them exactly what to do next.
In the video below, I give you some examples of call to action that you can start using in your business that will help convert traffic into sales.
[Video] How To Convert Traffic Into Sales
Did that video help you? What was your biggest takeaway from this training? Feel free to share this around with anyone you think could get some benefit from this post.
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PS: Want To Know The Secret To Creating A 6-Figure MLM Business? Check This Out This Free Training
If you got some value from this post on how to convert visitors into customers, I'd appreciate it if you left me a comment below and let me know.
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