Run out of people to talk to about your network marketing business?
Here is a training that will teach you how to tap into an unlimited amount of people using cold marketing prospecting techniques.
The best way to do cold market prospecting when you’re brand new is to go out and talk to people. That’s it. There’s no special skill required. The best time to prospect is while you’re out and about. If you meet a sharp person, just ask them questions and they will tell you exactly what you need to know to get them into your business. Whatever problem they have YOU have the solution to it. Don’t talk about your business but instead say something along the lines of, “If I can show you a way to (Insert A Solution To Their Problem) would you be open to take a look?” If they say yes, collect their information and follow up.
What Is Cold Market Prospecting?
There are two types of markets. You have your warm market, which are people that you know and they know you. Then you have your cold market. These are the people who have no clue of who you are and you don’t know them.
Cold market prospecting is where you reach out and start up a conversation with a complete stranger. It can be scary at first just like anything else you do for the first time but the more you do it the easier it will become.
In the beginning, I knew nothing about prospecting, hell I don’t even think I had heard of the word at that time. But I knew if I wanted to grow my business I had to figure out a way to get it in front of people I didn’t know.
I always find it strange when I talk to a lead or someone already in network marketing and they say they are having trouble finding people to talk to about their business. A cold market pretty much means an endless supply of people to talk too.
Maybe you don’t realize it but you’re probably already doing some cold market prospecting to a degree. You’re having the conversations but you’re either too scared to ask for their contact information or you’re not asking the right questions to get the information you need.
Example Of Me Talking To My Cold Market
I recently moved my gym membership to a location closer to where I live. I was on the treadmill doing some cardio. Someone got on the treadmill next to me. We started talking about the game that was on the TV. He ended asking me was I from the area and what I did for a living and I found out what he did.
I then asked him how long he had been in his profession, he told me it was over 20 years.
I said, “Wow you must really love doing that.”
His response was, “Not really, I don’t have much time to spend with my family.”
I never said anything about my business, I simply said, “If I can show you a way so you could spend more time with your family, would you be open to take a look?”
Of course he said he would be open. I grabbed his contact information.
I didn’t say anything fancy, no script I was just being me.
Now every situation won’t work out that perfect.
When you make the switch to becoming a problem solver, prospecting will be so much easier.
Tips On Using Facebook For Prospecting
Here is my biggest issue with prospecting offline, you can only talk to so many people in a day. With social media, I can have way more conversations going on at one time. Not to mention, its way easier to strike up a conversation with someone.
Just cruise on over to someone’s Facebook profile, take a quick peek of their interest and boom, you have enough to start up a conversation. Doesn’t get much easier than that.
Ray Higdon has a great book out on called Freakishly Effective Social Media For Network Marketing that’s really good. I’ve learned a ton about social media through this book. Check it out if you’re interested.
Do This To Improve Your Cold Marketing Techniques
If you really want to get good at talking…you ready for this? Go out and talk to people. Yep, the only way you’re going to get good at this is to actually do it. You don’t need another book or course or training.
You already know how to talk to people. Don’t over think or complicate it.
Take some action and DO IT.
Should You Use A Script?
Scripts are ok to use as guidelines. A way to make sure you stay on track with your conversation. However, don’t sit there and memorize the entire thing where you end up sounding like a robot or something.
If you do, people will pick up on that and think you’re weird. I know that’s how I would feel if someone did that to me.
Think about it, have you ever got a call from a telemarketer or someone and they sounded like they were reading from a sheet of paper. You probably picked up on it fast.
The goal would be to get so good at prospecting that you wouldn’t need any type of script. But that will take some practice.
How To Follow Up With Your Prospect
Prospecting is a numbers game. You’re going to have way more people tell you no before you get to that person who tells yes.
The money is almost always in the follow-up. A good CRM comes in handy with helping you keep up with your conversations.
You’ll have very few people buy from you or join your business on the first exposure. But let’s say you’ve prospected someone, called them up and they checked out a presentation. You’ve tried to follow up but they do not answer your calls or returning your emails.
You could say something like:
“Hey just reaching out to see how you were doing.”
If they still don’t say anything I’ll leave another message or email and tell them something along the lines of:
“Hey, I see this is not a fit for you, but do you know anyone who would like to make some extra money if we should them step by step how they could do it?”
My last message will usually be something along the lines of:
“Hey, I hope everything is well, I’m going to assume this is not a fit for you, no worries, I’m going to go ahead and mark you off my list.”
That last message is usually what gets them to call you back. People hate being told they are getting marked off a list. Expect a lot of callbacks when you use that line.
Some Additional Follow Up Tips
Don’t be addicted to the outcome. You staying in control of the conversation can be all the difference in someone signing up with you or not.
Don’t be needy. You don’t need any one person to build your business. So act like it. If you were already making a million dollars per year would you beg anyone to join your business? Nope, not a chance. You need to have that same mindset from day one.
After someone watches your company presentation, your first question should be, “What did you like best with what you just watched?” Never asked them “What did you think?”
You want them to tell you all the good things they liked about the video.
Keep your posture. Posture is simple you knowing what you have regardless of what anyone else thinks or says. You know for a fact you have a great product and a great business don’t let anyone tell you otherwise. Let that energy and mindset help you guide your conversation.
Always be in a hurry. People like to be around busy people. Here is another tip I learned from Ray Higdon, its called “BIC” or break in communication.
Here’s how it works, you simply say “Hey, I have to run and pick up the kids, but you seem like a sharp person, would you be open to a side project if it didn’t interfere with what you’re currently doing?”
What this does is prevents you from saying too much. If your prospect keeps asking what is it, you simply say you don’t have time to explain it right now you have to run but that you will give them all the details on your follow up call.
Always compliment the person. The easiest way to start up a conversation is to lead with a compliment. Make sure its a genuine one. Don’t tell someone you like their shoes and they have on some old busted grass cutters.
Don’t explain the business. Never pitched someone on the spot. Instead get them on a company tool and let that do all the heavy lifting and explaining. Your prospect will make a judgment on how they were exposed to the business. Anyone can send a link or hand someone a DVD. Not everyone can or wants to get up and give presentations.
Don’t be afraid to ask for the sale. After they watched a presentation and you are getting a good vibe from them (you’ll know it) simply say, “Sounds to me like you’re ready to get started?” and then shut up. Don’t say another word. You wait for your prospect to answer.
[Video] Cold Market Prospecting Tips
Approaching people about your network marketing business is not that difficult at all. Most people over complicate the process thinking they need some fancy script or a magic set of words. You don’t need any of that. Just be you, and make a new friend.
You never know where the conversation might lead you. If they are not interested cool, maybe they know someone who would be. The main goal with prospecting is seeing if the person is at least open to take a look at what you have and if not no big deal.
If you just meet 1-2 new people a day in person or on social media that can be an additional 60 people per month to talk to about your business.
Stay consistent and also TAKE ACTION!
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