Do you want to get more views on your YouTube videos?
Here are 4 SEO tips that I use every time I record a video to get more views on it.
You want to make sure the videos you create can get in front of the right people when they search for them on the internet. I always follow these 4 steps every time I record a video. The first thing I do is make sure my video file name has the keyword in it. Next, you want your keyword somewhere in the title of your video. You want to add the appropriate tags to your video (make sure they are related) and you want a good description with your keyword and supporting tags sprinkled in there as well.
Why You Should Be Using YouTube
Well for starters, YouTube is the second largest search engine only behind Google. Google actually owns YouTube, so what this means is YouTube is built on searchable content unlike other social media networks like Facebook, Twitter, and Instagram.
When was the last time you got online and searched for something and an Instagram or a Facebook post showed up? Don’t get me wrong social media is a great way to build an online business and I highly suggest you learn how to properly use it.
But if you want that long term traffic and views to your videos, social media ain’t going to do it for you.
YouTube has people that are searching for answers no matter what business you are building. All you have to do is learn how to position your content to be found so when someone is searching for a particular answer your video shows up.
What Is The Meaning Of YouTube SEO
SEO stands for search engine optimization. It’s where you edit your video so it can be found for certain keywords. For example, you can SEO your video so when someone types in Lead Generation in Google your video shows up. That’s the basis.
The cool thing is when done right you can get that organic traffic (traffic you don’t pay for) to your videos pretty much every day. The higher your video ranks the more views you’ll get which can mean more sales and leads for your business.
To get those results from SEO will take some time and can be a little slow when you’re first starting. You could learn how to do paid ads for faster results but there can sometimes be a steep learning curve to paid traffic.
Why You Should Care About YouTube SEO
I’m all about creating leverage in my business and with video, they stay online forever and people can watch them any place in the world that has an internet connection.
I’ve been doing videos on YouTube for a few years now, and I still get leads and sales from videos I’ve created months and even years ago.
It’s like you do the work one time, and it keeps paying you over and over and over again.
I like to look back at some of the videos I did, in the beginning, to see how far I’ve come. You’d be surprised at the difference between your 1st video and your 30th video. With each video you do, you’ll see yourself getting better and better.
How Long Does It Take To See Results From SEO
If you find a very targeted keyword with little to no competition, you could rank as soon as you hit the publish button. I’ve found keywords like this before was able to rank instantly.
But for the most part, it will take a few weeks to know where your video will rank.
There are a ton of other factors that go into where a video will rank. Such as backlinks, watch time and social interaction.
Don’t worry about it if your video does not rank right away, instead focus on putting out consistent, quality content. You could do your SEO
What To Expect In The Beginning
I’m going to tell you up front, your first few videos are going to suck. There’s no getting around it. Everyone that is having success on YouTube had to go through it, I went through it, and to be honest sometimes I still do or at least that’s how I feel.
There is a light at the end of that tunnel though and you WILL get better the more videos you do.
How To Come Up With Content For Your Videos
Don’t over complicate this part as I did, just teach the day one version of yourself and take people along with you on your journey.
Here’s what I mean, let’s say you learned a new network marketing recruiting technique. You could turn around and create a video based off of what you just learned.
Don’t worry about if someone has already created the same topic as you have. The point is YOU haven’t created yet. You can have 5 people with the same topic and each person will deliver it differently.
Think of this like your teachers in school, you can have more than one math teacher teaching out the same book. Some kids will prefer one teacher over the other but they are still teaching out the same book.
Content creation is the same, just put it in your voice and put your spin on it and you’ll be just fine.
If you would like some help with creating your first video send me an email at Dereco@DerecoCherry.Com and I’d be glad to help you out.
What’s The Best Equipment To Shoot Videos?
Are you ready for this? It’s the smartphone you have in your pocket right now.
You don’t need any fancy equipment. If you don’t have a smartphone most laptops have built-in cameras that are good enough to shoot videos on.
And if you don’t have that you can go by a handheld video camera for just a few bucks.
Seriously you don’t need any fancy equipment at all, I shot my first video on a Blackberry smartphone! The quality sucked, I sucked, the whole thing sucked lol.
But I uploaded it anyway and hit that published button.
How To Create Great Videos Every Time
My first video I was nervous as hell, I can’t tell you how many times I told myself today was the day I was going to record that first video and it never happened.
I finally said screw it and recorded and uploaded it. Was it my best video? Of course not but the key is I got started.
And since doing that first video I’ve learned a lot along the way.
Including this full proof 4 step formula for creating videos that will virtually guarantee you make good content every time.
- Intro – You want to introduce yourself and say where you are located.
- Question – Ask a question.
- Content – Answer the question you just asked. Make it good meaty content.
- CTA – At the end of your video give them a call to action. Tell them exactly what you want them to do next.
YouTube SEO Tips For More Views
- Make sure you have your keyword in the file name of your video. Once you upload it to YouTube you can’t change it, so make sure you do that BEFORE you upload your content.
- Have a good title and try to have the keyword you’re going after in it. Don’t force it though. If it doesn’t sound right or sounds weird leave it out.
- Add the appropriate tags to your video. This helps youtube better understand what your video is about.
- Write a good description. You can have up to 300 words I think in the description. Fill it up. Also, sprinkle in some of those tags if you can. Again don’t force if it doesn’t make sense.
Make sure you check out the video on this blog post. I’ll be showing you step by step how to do this. I’ll also show you my secret tool that will save you a tremendous amount of time.
Ways You Can Make Money From Your Ranked Videos
Like I’ve mentioned before getting more eyeballs on your videos can lead to more sales for whatever business you’re promoting. Here are a couple of ways you can earn money from your videos. This by no means is a complete list as there are a ton of ways to do it. I’m just sharing some strategies that I’ve used.
Affiliate marketing is a great way to earn money from your videos. It’s super easy, you go out and find a product that you like. Preferably one that you’ve actually used or purchased, you promote it on your channel and you earn a piece of every sale that you make. Super simple, super effective and a great way to add an additional revenue stream.
Just about everyone starts off with affiliate marketing. One bit of advice about affiliate marketing, make sure it is congruent with your target audience. For example, if your YouTube channel is about dirt bikes, don’t recommend a product on how to lose weight.
Oh and I highly suggest you buy the product if possible. I know you might can’t do that everytime but when you can do it.
I personally try to only recommend courses, products or services I actually use myself.
You can sale your own product on your YouTube channel. The biggest difference between this and affiliate marketing is you get to keep all the money from the sale. You could have a physical or digital product.
What Is The Best YouTube SEO Tool To Use
Up until recently, I was using a few keyword tools to do my youtube research but I just learned keyword tools are pretty much useless and not very accurate at all.
While this post is not about keywords I will say this, if your idea about a video makes sense record the video. Just make sure you have a killer title. Now that I got that out the way the one tool I do use is called Tubebuddy.
This tool serves a couple of different functions. For starters, it has a tool called the keyword explorer where you can add the tags that are relevant to your video.
I’ll be honest up until just a few days ago I had no clue on how powerful the keyword explorer was.
It will tell you in real time where your video will rank for a keyword or tag. Pretty powerful stuff.
It has a checklist for you so you can make sure you’ve done things like added a description, and your thumbnail.
It also has canned responses that you can use to quickly reply to comments. Sometimes you can catch deals on it but I think the price is well worth it considering the time you can save in addition to the SEO benefits it offers.
Check it out if you want it’s not a must-have tool but it does help, very inexpensive, and saves you time. I personally use it every time I upload videos to my channel.
I’ll be doing a full review of TubeBuddy very soon, so make sure you subscribe here on my blog so you’ll get notified when I release it.
[Video] Here Is My YouTube SEO Tutorial
Let’s pull all of this together. Make sure you have a great title with the keyword in there if possible. If you can’t work the keyword in there that’s ok just make sure your title is good. Name your video file with the keyword you’re trying to target. Put the supporting tags on your video.
And the main thing is to make sure your content is helpful and answers a question or solves a problem.
These tips are for on-page SEO but keep in mind that you can do all of these and your video still won’t rank as there are other factors that go into that such as how long people your watch time and how much it is shared out.
If this youtube SEO tutorial has helped you out, let me know in the comments below.
Oh and feel free to share this around with anyone you think could get some benefit from this training. Thanks!
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PS: My Buddy Just Released Some FREE Training With His Exact Strategy To Getting 225K Subscribers To His YouTube Channel All While Working Full-Time. Get Instant Access